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The artist gives his £25k prize award winnings to grassroots concert halls

Sam Fender holding Mercury Prize in Newcastle
He was awarded the prestigious award in October in his hometown

The star has donated the full amount of his twenty-five thousand pound honor prize money to the MVT, which works to preserve the United Kingdom's independent live music spots.

The star was presented with the award on mid-October as his new release the album was chosen as the outstanding release of the last 12 months.

The musician has opted to hand the money over to the Music Venues Trust, in recognition of the crucial part grassroots venues had in his initial steps.

"I personally would not have achieved this success if it weren't for all the performances I did around the area, and further afield, when I was beginning," stated Sam Fender. "These locations are iconic, but they are facing challenges."

Since the start of 2023, more than 150 of these locations have shut down – approximately one-sixth of the total UK scene.

Recently, major artists such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all aided the trust in its efforts to support the industry, by including a modest fee to their ticket prices, which goes to help smaller concert halls.

He also joined in, collecting over £100k on his live tour to support thirty-eight small stages across England, Scotland, and Wales.

These funds helped spaces that were dealing with imminent closure due to issues stemming from flooding, fire incidents and personal losses, as well as regulatory hurdles, legal disputes and sound issues.

Other venues received monetary aid in modernizing infrastructure and sound and lighting systems that directly benefitted artists and audiences.

"The notion that revenue from performances in major spaces helps the smaller venues, where it all starts for artists like me, is just logical," the star has commented.

Pulp members on stage
They are one of the many acts who donated their award winnings to good causes

Fender is far from the only musician to donate his honor winnings to worthy causes.

Back when the band received the prize in the mid-90s for their record Different Class, lead singer Cocker stated that the act would contribute their winnings to the charity War Child.

During 2002, rapper and singer she shared her bounty between several organizations, such as the NSPCC and a Sickle Cell organization.

"Additionally, I contributed a £1,000 to Highgate Newtown, to their gymnastics program, because I did gymnastics when I was a child and they lacked better apparatus," she told the media.

Two years ago, Ezra Collective contributed their prize money to the youth organization that supported their group, alongside other independent music bodies.

And the 1994 recipients the group contributed their prize to a charity for MS after a close contact was found to have the disease.

"Receiving the award was quite enough," said artist Heather Small. "The prize was the extra but we could do without the bonus, because we had the cake. So our winning affected another person's life."

In the past week, the Music Venues Trust revealed it had protected two local spots in that region, by transferring them to public stewardship.

One venue in Southampton and The Croft in the city were bought under the public acquisition initiative, which is supported by Arts Council England and supporters who buy "shares" in the venues.

About the author

Audrey Osborne

A London-based cultural critic and writer with a passion for contemporary arts and urban lifestyle trends.

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